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Strategic Marketing for Nonprofit Organizations - Andreasen, Alan, and Kotler, Philip, Ph.D., and Kotler, Phil
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For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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Strategic Marketing for Nonprofit Organizations 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130419774

6th edition

Trade paperback