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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

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Chaotics: The Business of Managing and Marketing in the Age of Turbulence - Kotler, Philip, Ph.D., and Caslione, John A
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In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal.

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Chaotics: The Business of Managing and Marketing in the Age of Turbulence 2009, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814415214

Hardcover