Skip to main content alibris logo

Social Marketing: Influencing Behaviors for Good

by ,

Write The First Customer Review
Social Marketing: Influencing Behaviors for Good - Kotler, Philip, Ph.D., and Lee, Nancy R, Dr.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that ...

loading
Social Marketing: Influencing Behaviors for Good 2007, Sage Publications (CA), Los Angeles, CA

ISBN-13: 9781412956475

3rd edition

Trade paperback