This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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Add this copy of B2b Brand Management to cart. $32.98, fair condition, Sold by Goodwill Industries rated 4.0 out of 5 stars, ships from Miami, FL, UNITED STATES, published 2010 by Springer.
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Add this copy of B2B Brand Management to cart. $56.34, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Springer.
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