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B2B Brand Management - Kotler, Philip, Ph.D., and Michi, I, and Pfoertsch, Waldemar
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

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B2B Brand Management 2010, Springer, Berlin, Heidelberg

ISBN-13: 9783642064708

Trade paperback

B2B Brand Management 2006, Springer, Berlin, Heidelberg

ISBN-13: 9783540253600

2006 edition

Hardcover