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The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
Buy from $0.99

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
Buy from $9.95

Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
Buy from $1.42

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two The 22 Immutable Laws of...

Al Ries, Jack Trout
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eBook from $11.52

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
Buy from $9.30
eBook from $10.47

Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
Buy from $2.45

How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
Buy from $15.18
eBook from $23.02

Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your...

Seth Godin
Buy from $0.99

Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
Buy from $17.43
eBook from $21.00

What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) What Your Customer Wants and...

Melina Palmer
Buy from $4.97

Deploy Empathy: A Practical Guide to Interviewing Customers Deploy Empathy: A Practical...

Michele Hansen
Buy from $17.26

The Long Tail The Long Tail

Chris Anderson
Buy from $1.99

The Consumer Insights Handbook: Unlocking Audience Research Methods The Consumer Insights...

Danielle Sarver Coombs
Buy from $34.91
eBook from $35.75

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All All Marketers Are Liars: The...

Seth Godin
Buy from $1.43

The Customer-Base Audit: The First Step on the Journey to Customer Centricity The Customer-Base Audit: The...

Peter Fader, Bruce G S Hardie
Buy from $10.29
eBook from $24.99

El Punto Clave / The Tipping Point El Punto Clave / The Tipping...

Malcolm Gladwell
Buy from $4.33

Buyology: Truth And Lies About Why We Buy Buyology: Truth And Lies...

Martin Lindstrom
Buy from $1.34

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
Buy from $1.33

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Data-Driven Marketing: The 15...

Mark Jeffery
Buy from $1.63
eBook from $18.00

Invisible Influence: The Hidden Forces That Shape Behavior Invisible Influence: The...

Jonah Berger
Buy from $1.31

The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
Buy from $14.46
eBook from $20.39

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains The Hacking of the American...

Robert H Lustig
Buy from $5.79

The Culting of Brands: Turn Your Customers Into True Believers The Culting of Brands: Turn...

Douglas Atkin
Buy from $13.39

Herd: How to Change Mass Behaviour by Harnessing Our True Nature Herd: How to Change Mass...

Mark Earls
Buy from $2.34

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