Skip to main content alibris logo

The Consumer Insights Handbook: Unlocking Audience Research Methods

by

Write The First Customer Review
The Consumer Insights Handbook: Unlocking Audience Research Methods - Coombs, Danielle Sarver
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it's also a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

loading
The Consumer Insights Handbook: Unlocking Audience Research Methods 2021, Rowman & Littlefield Publishers

ISBN-13: 9781538145524

Trade paperback

The Consumer Insights Handbook: Unlocking Audience Research Methods 2021, Rowman & Littlefield Publishers

ISBN-13: 9781538145517

Hardcover