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Andrea De Mauro,
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Jenni Romaniuk
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Upside: Profiting from the...
Kenneth Gronbach,
M J Moye
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The Illusion of Choice: 16 1...
Richard Shotton
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Basic Marketing Research:...
Tom J Brown,
Tracy A Suter
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Sport Business Analytics:...
C Keith Harrison (Editor),
Scott Bukstein (Editor)
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New Service Development:...
Professor James A Fitzsimmons,
Mona J Fitzsimmons
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Accounting for Tastes
Gary S Becker
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Conducting Online Research on...
Leib Litman,
Jonathan Robinson
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Roi in Marketing: The Design...
Jack J Phillips,
Frank Q Fu
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The Workshop Book: How to...
Pamela Hamilton
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Paid Attention: Innovative...
Faris Yakob
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New Products Management
C Merle Crawford
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Success Is Assured: Satisfy...
Penny W Cloft,
Michael N Kennedy
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Consumer Behaviour
Zubin Sethna
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Measuring Customer Experience...
Philipp Klaus
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User Research: Improve...
Stephanie Marsh
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Marketing Analytics:...
Jos? Marcos Carvalho de Mesquita,
Erik Kostelijk
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The Strategist's Handbook:...
Timothy Galpin
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Why People (Don't) Buy: The...
Amitav Chakravarti,
Manoj Thomas
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Marketing Research Essentials
Carl D McDaniel
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Kellogg on Branding: The...
Alice M Tybout
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The Power of Customer...
M Fisher,
M Abbott
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The Context Marketing...
Mathew Sweezey
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