Skip to main content alibris logo
Strategic Marketing Management - Chernev, Alexander, and Kotler, Philip (Foreword by)
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

loading
Strategic Marketing Management 2018, Cerebellum Press

ISBN-13: 9781936572519

9th edition

Hardcover

Strategic Marketing Management 2018, Cerebellum Press

ISBN-13: 9781936572502

9th edition

Trade paperback

Strategic Marketing Management 2014, Cerebellum Press

ISBN-13: 9781936572199

8th edition

Trade paperback

Strategic Marketing Management 2014, Cerebellum Press

ISBN-13: 9781936572205

8th edition

Hardcover

Strategic Marketing Management 2014, Cerebellum Press

ISBN-13: 9781936572236

Chinese
8th edition

Trade paperback

Strategic Marketing Management 2012, Cerebellum Press, [Chicago, Ill.?]

ISBN-13: 9781936572151

7th edition

Trade paperback

Strategic Marketing Management 2011, Cerebellum Press

ISBN-13: 9781936572007

6th

Trade paperback

Strategic Marketing Management 2009, Brightstar Media, Inc.

ISBN-13: 9780982512630

5th edition

Trade paperback