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The Marketing Plan Handbook, 6th Edition

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The Marketing Plan Handbook, 6th Edition - Chernev, Alexander
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The Marketing Plan Handbook presents a structured approach to developing action plans to launch new offerings and manage existing offerings. This book outlines the key components of the marketing plan and delineates the key aspects of the marketing planning process.

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The Marketing Plan Handbook, 6th Edition 2020, Cerebellum Press

ISBN-13: 9781936572670

Trade paperback

The Marketing Plan Handbook, 6th Edition 2020, Cerebellum Press

ISBN-13: 9781936572687

Hardcover