Skip to main content alibris logo

Strategic Brand Management, 3rd Edition

by

Write The First Customer Review
Strategic Brand Management, 3rd Edition - Chernev, Alexander
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.

loading
Strategic Brand Management, 3rd Edition 2020, Cerebellum Press

ISBN-13: 9781936572625

Trade paperback

Strategic Brand Management, 3rd Edition 2020, Cerebellum Press

ISBN-13: 9781936572632

Hardcover