CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an ...
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CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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Add this copy of Consumer Behavior to cart. $2.50, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $2.50, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $2.50, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by Cengage Learning.
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Condition Good: Book is used and in good condition with some wear from use. This may include stickers on cover, wear to dustcover/missing dustcover, inside cover, spine, slight curled corners, stains, and wear to the fore edge. All orders ship via UPS Mail Innovations. Shipping can take up to 14 business days from first scan to be delivered. STUDENT edition textbook.
Add this copy of Consumer Behavior to cart. $4.78, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $4.78, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $4.99, fair condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2012 by Cengage Learning.
