Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy ...
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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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Add this copy of Consumer Behavior to cart. $3.73, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by South Western Educational Publishing.
Add this copy of Consumer Behavior to cart. $3.73, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by South Western Educational Publishing.
Add this copy of Consumer Behavior to cart. $18.75, fair condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2008 by Cengage Learning.
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Seller's Description:
Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Consumer Behavior to cart. $55.65, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Houghton Mifflin.
Add this copy of Consumer Behavior 5th Edition (Hardcover) to cart. $116.88, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2010 by Cengage.
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Seller's Description:
Very Good Condition. Some marking and or highlights, Light to moderate shelf wear, may have bookstore stickers, or be former library reference copy. Looks real nice. Spine is in good condition. This book is a hardcover. 672 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0547079923. ISBN/EAN: 9780547079929. Pictures of this item not already displayed here available upon request. Inventory No: 1561056197.
Add this copy of Consumer Behavior to cart. $119.95, like new condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 2008 by South Western Educational Publishing.
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Seller's Description:
Fine. Excellent condition inside and out. No damage to the book. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Consumer Behavior to cart. $153.18, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2008 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $157.00, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Houghton Mifflin.
