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Fundraising Principles and Practice - Sargeant, Adrian, and Shang, Jen
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"The text is structured in four sections. In the first we begin by providing an overview of the development of the profession and defining the sector it serves. We then move on to consider donor behavior examining who gives, why people give and the social and environmental influences on that behavior. In our second section we focus on fundraising planning providing an overview of the planning and budgeting process. We will also examine how to assess fundraising activity and to appraise the potential for future fundraising ...

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Fundraising Principles and Practice 2024, Wiley

ISBN-13: 9781394190263

3rd edition

Hardcover

Fundraising Principles and Practice 2017, Wiley

ISBN-13: 9781119196495

2nd edition

Hardcover

Fundraising Principles and Practice 2010, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470450390

Hardcover