Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and ...
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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.
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Add this copy of Consumer Behavior to cart. $82.30, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Cengage Learning.
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Add this copy of Consumer Behavior to cart. $82.31, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2023 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $87.52, like new condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2023 by Cengage Learning.
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Fine. All orders ship by next business day! This is a used paperback book with wear due to handling. Pages have no markings. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Consumer Behavior to cart. $87.52, very good condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2023 by Cengage Learning.
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Very good. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Consumer Behavior to cart. $88.55, like new condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2023 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $88.55, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2023 by Cengage Learning.
