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New Service Development: Creating Memorable Experiences - Fitzsimmons, James A, and Fitzsimmons, Mona J
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The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. ...

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New Service Development: Creating Memorable Experiences 1999, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761917427

Trade paperback