This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.
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This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.
Read Less
Add this copy of Consumer Behavior 6th Edition to cart. $44.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by Prentice Hall.
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Very Good Condition. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0133729885. ISBN/EAN: 9780133729887. Pictures of this item not already displayed here available upon request. Inventory No: 1561025595.