Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set of issues in a variety of industries, challenging the student to provide quantitative and qualitative analysis. Now in its sixth edition, this book has been updated and expanded to ...
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Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set of issues in a variety of industries, challenging the student to provide quantitative and qualitative analysis. Now in its sixth edition, this book has been updated and expanded to provide new case studies. Twenty three are from 1990-1992 and deal with issues encountered by well-known companies including Dell Computer Corp, Nissan, Circle K, Swatch, Proctor and Gamble, and Price Waterhouse. Twelve international cases covering marketing issues in the Pacific Rim, Central and South America, India, Canada and Europe are included, and 4 ethical and social responsibility cases encourage students to think beyond simple profits to appreciate a broader context of marketing decisions. Supplements available to this text are: instructor's manual; test bank; Lotus templates and student manual; and instructor's manuals for Lotus templates.
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Add this copy of Strategic Marketing Problems: Cases and Comments, 10th to cart. $1.74, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2003 by Prentice Hall.
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Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $3.09, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2003 by Prentice Hall.
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Fair. This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $4.06, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Prentice Hall.
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Add this copy of Strategic Marketing Problems to cart. $8.10, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1997 by Pearson College Div.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $10.31, very good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 1995 by Prentice Hall College Div.
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Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight there are no rips tears or creases on the cover or the pages.
