Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set of issues in a variety of industries, challenging the student to provide quantitative and qualitative analysis. Now in its sixth edition, this book has been updated and expanded to ...
Read More
Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set of issues in a variety of industries, challenging the student to provide quantitative and qualitative analysis. Now in its sixth edition, this book has been updated and expanded to provide new case studies. Twenty three are from 1990-1992 and deal with issues encountered by well-known companies including Dell Computer Corp, Nissan, Circle K, Swatch, Proctor and Gamble, and Price Waterhouse. Twelve international cases covering marketing issues in the Pacific Rim, Central and South America, India, Canada and Europe are included, and 4 ethical and social responsibility cases encourage students to think beyond simple profits to appreciate a broader context of marketing decisions. Supplements available to this text are: instructor's manual; test bank; Lotus templates and student manual; and instructor's manuals for Lotus templates.
Read Less
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $5.63, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Prentice Hall.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $5.63, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Prentice Hall.
Add this copy of Strategic Marketing Problems to cart. $6.76, good condition, Sold by Bronco Bookstore rated 4.0 out of 5 stars, ships from Pomona, CA, UNITED STATES, published 2009 by Prentice Hall.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $20.91, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Pearson College Div.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $24.99, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2009 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Used good, Text appears to have markings. Book's cover has scuffs, wear and corner bumps. Spine appears to have wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132465493. ISBN/EAN: 9780132465496. Pictures of this item not already displayed here available upon request. Inventory No: 1561025331.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $26.25, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2009 by Prentice Hall.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $48.24, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2009 by Pearson College Div.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $55.41, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2009 by Pearson College Div.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $98.25, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2009 by Pearson College Div.
