For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in ...
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For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Also Available with MyMarketingLabTM MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLabTM does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0134129946 / 9780134129945 Global Marketing 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing
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Add this copy of 2014 Mylab Marketing With Pearson Etext--Access Card- to cart. $31.99, new condition, Sold by JUGGERNAUTZ rated 4.0 out of 5 stars, ships from East Grand Rapids, MI, UNITED STATES, published 2014 by Pearson.
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New. NEW! ! ! Access Card. Please order by ISBN ONLY to ensure you get the correct item! This listing and ISBN is for a standalone access card only. Other related materials sold seperately. Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed!
Add this copy of 2014 Mylab Marketing With Pearson Etext--Access Card- to cart. $31.99, good condition, Sold by JUGGERNAUTZ rated 4.0 out of 5 stars, ships from East Grand Rapids, MI, UNITED STATES, published 2014 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Size: 0x0x0; SEALED online access code! ! ! Packaging may show slight wear but code itself is new and never used! ! Great value! Please order by ISBN-not title-to ensure you get the exact code required for your course. This is a standalone access card. Print texts and other related resources sold seperately. Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed!
