For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing--with comprehensive cases. Global Marketing Management , Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing--with comprehensive cases. Global Marketing Management , Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
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Add this copy of Global Marketing Management to cart. $6.91, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Pearson.
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