Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today . Whether they choose to pursue marketing careers, all students learn how marketing managers can ...
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Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today . Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
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Add this copy of Global Marketing Management to cart. $2.58, good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2003 by Wiley.
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Very Good. Size: 8x1x11; May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Global Marketing Management to cart. $3.09, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Wiley.
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Add this copy of Global Marketing Management to cart. $5.66, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by John Wiley & Sons.
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Add this copy of Global Marketing Management to cart. $5.68, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2010 by Wiley, John & Sons, Incorporated.
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Very Good. Size: 8x1x10; Great used condition. Includes on-line resource code. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Global Marketing Management to cart. $7.05, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Wiley.
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Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Global Marketing Management to cart. $7.05, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Wiley.
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Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Global Marketing Mgmt to cart. $7.38, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by John Wiley & Sons Inc.
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Add this copy of Global Marketing Management to cart. $12.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2010 by John Wiley & Sons.
