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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective - Belch, George E.
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Advertising and Promotion: An Integrated Marketing Communications Perspective 2001, Irwin/McGraw-Hill

ISBN-13: 9780072314458

Unabridged

Hardcover

Advertising and promotion : an integrated marketing communications perspective 1998, Irwin McGraw-Hill, Boston, Mass.

ISBN-13: 9780071152075

4th edition

Paperback