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Global Marketing - Keegan, Warren J, and Green, Mark C
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For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).

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Global Marketing 2016, Pearson, Upper Saddle River

ISBN-13: 9780134129945

9th edition

Paperback

Global Marketing 2016, Pearson

ISBN-13: 9780134138183

9th edition

Loose-leaf

Global Marketing 2014, Pearson, Upper Saddle River

ISBN-13: 9780133545005

8th edition

Paperback

Global Marketing 2014, Pearson, Upper Saddle River

ISBN-13: 9780133576351

8th edition

Unknown binding

Global Marketing 2012, Pearson, Upper Saddle River

ISBN-13: 9780132719155

7th edition

Hardcover

Global Marketing 2010, Prentice Hall, Boston, MA

ISBN-13: 9780137023868

6th edition

Trade paperback

Global Marketing 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131754348

5th edition

Trade paperback

Global Marketing 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131469198

4th edition

Trade paperback

Global Marketing 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130669988

3rd edition

Trade paperback

Global Marketing 1999, Pearson, Upper Saddle River

ISBN-13: 9780130842688

2nd edition

Paperback