For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).
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For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).
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Add this copy of Global Marketing (4th Edition) to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Pearson College Div.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Global Marketing (4th Edition) to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Pearson College Div.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Global Marketing (4th Edition) to cart. $6.36, very good condition, Sold by Mr. Bookman Inc. rated 4.0 out of 5 stars, ships from Franklin, PA, UNITED STATES, published 2004 by Prentice Hall.
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TRUST OUR FEEDBACK RATING-USED VERY GOOD.2. Construction of the book is very good i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages. Some page discoloration. Reasonably tidy looking front cover with only a few minor creases or marks. Minor shelf wear along the edges and sides of the book. An old price sticker or sticker residue on front or back cover. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE)
Add this copy of Global Marketing (4th Edition) to cart. $10.29, good condition, Sold by Wagon Wheel Books rated 5.0 out of 5 stars, ships from DFW, TX, UNITED STATES, published 2004 by Prentice Hall.