The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
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The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
Read Less
Add this copy of Global Marketing to cart. $5.93, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2010 by Prentice Hall.
Add this copy of Global Marketing to cart. $5.93, good condition, Sold by Valleys Books & More rated 4.0 out of 5 stars, ships from Roanoke, VA, UNITED STATES, published 2010 by Prentice Hall.
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Seller's Description:
The cover of this paperback book has curled corners. This paperback book shows normal wear and tear. The edges of the pages have markings, spots, or stains. This book's text has heavy highlighting or underlining. There is light handwriting throughout this book. Shipped to you from Goodwill of the Valleys, Roanoke VA. Thank you for your support!
Add this copy of Global Marketing to cart. $42.84, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2010 by Pearson College Div.
