Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. ...
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Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. Emphasis is placed upon ethics and social responsibility; current ethical and societal issues such as subliminal perception in advertising, socially responsible market targeting, ethical issues in pharmaceuticals pricing and "green marketing" are addressed. Coverage of international aspects such as pricing has been expanded in this edition. Company cases are included which refer to appropriate chapters, and each chapter is introduced with a relevant marketing story such as those of Kellogg, Nike, Kodak and Gerber. The following supplements to the text are available: instructor's annotated edition; instructor's resource manual; test item file; colour transparencies; study guide; and transparency masters.
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Add this copy of Marketing: an Introduction to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published by Pearson/Education.
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Marketing: an Introduction, 7th Edition to cart. $2.80, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2004 by Pearson College Div.
Add this copy of Marketing: an Introduction, 7th Edition to cart. $2.81, very good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2004 by Pearson College Div.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Marketing: an Introduction to cart. $2.84, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $2.84, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $5.00, good condition, Sold by Top Notch Books rated 5.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 2004 by Pearson Education Canada.
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Very Good. 4to-over 9¾"-12" tall. Wraps have slight wear. Tiny amount of highlighting in text. This book will require extra charges for Priority or International shipping.
Add this copy of Marketing: an Introduction to cart. $5.74, good condition, Sold by Cat On The Shef rated 5.0 out of 5 stars, ships from Fort Worth, TX, UNITED STATES, published 1996 by Prentice Hall.
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**STOCK PHOTOS AND CATALOG INFO MAY VARY FROM ACTUAL BOOK, PLEASE REFER TO SELLER PHOTOS AND ITEM DESCRIPTION FOR MOST ACCURATE INFORMATION. THE SELLER PHOTO SHOWS THE EXACT COPY YOU WILL RECEIVE** This is a used book in GOOD condition. May have minor defects such as wearing to outside cover, a name written on inside cover, or a few notations throughout. Hardcover edition.
Add this copy of Marketing: an Introduction to cart. $6.22, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $6.22, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $6.90, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by Prentice Hall.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.