Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. ...
Read More
Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. Emphasis is placed upon ethics and social responsibility; current ethical and societal issues such as subliminal perception in advertising, socially responsible market targeting, ethical issues in pharmaceuticals pricing and "green marketing" are addressed. Coverage of international aspects such as pricing has been expanded in this edition. Company cases are included which refer to appropriate chapters, and each chapter is introduced with a relevant marketing story such as those of Kellogg, Nike, Kodak and Gerber. The following supplements to the text are available: instructor's annotated edition; instructor's resource manual; test item file; colour transparencies; study guide; and transparency masters.
Read Less
Add this copy of Marketing: an Introduction to cart. $5.74, good condition, Sold by Cat On The Shef rated 5.0 out of 5 stars, ships from Fort Worth, TX, UNITED STATES, published 1996 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
**STOCK PHOTOS AND CATALOG INFO MAY VARY FROM ACTUAL BOOK, PLEASE REFER TO SELLER PHOTOS AND ITEM DESCRIPTION FOR MOST ACCURATE INFORMATION. THE SELLER PHOTO SHOWS THE EXACT COPY YOU WILL RECEIVE** This is a used book in GOOD condition. May have minor defects such as wearing to outside cover, a name written on inside cover, or a few notations throughout. Hardcover edition.
Add this copy of Marketing: an Introduction to cart. $6.22, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $6.22, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $6.23, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 1996 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Marketing: an Introduction to cart. $62.29, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $66.55, new condition, Sold by Friends of the Phoenix Library rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1997 by Pearson College Div.
Add this copy of Marketing: an Introduction to cart. $72.36, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing: an Introduction to cart. $73.12, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing to cart. $87.74, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1996 by Prentice-Hall.