Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a ...
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Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.
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Add this copy of Strategic Marketing for Educational Institutions to cart. $3.53, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1995 by Pearson.
Add this copy of Strategic Marketing for Educational Institutions to cart. $3.53, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1995 by Pearson.
Add this copy of Strategic Marketing for Educational Institutions to cart. $6.22, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1995 by Pearson College Div.
Add this copy of Strategic Marketing for Educational Institutions to cart. $6.73, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1985 by Prentice Hall.
Add this copy of Strategic Marketing for Educational Institutions to cart. $6.75, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1985 by Prentice Hall.
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Seller's Description:
Good. There is a signature or handwriting on the inside front cover. There is light highlighting or handwriting throughout the book. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Strategic Marketing for Educational Institutions to cart. $14.09, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1995 by Pearson.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Strategic Marketing for Educational Institutions to cart. $19.84, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780138514037.
Add this copy of Strategic Marketing for Educational Institutions to cart. $20.09, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 0138514038.
Add this copy of Strategic Marketing for Educational Institutions to cart. $24.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1985 by Prentice Hall.
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Very Good Condition in Very Good jacket. Text has Some minor Marking, Light Shelf Wear, Looks nice. 396 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0138514038. ISBN/EAN: 9780138514037. Pictures of this item not already displayed here available upon request. Inventory No: 1561059014.
Add this copy of Strategic Marketing for Educational Institutions to cart. $26.98, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1985 by Prentice Hall.
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Very Good Condition in Very Good jacket. Gently used in very good condition. The text appears clean and the binding is tight. The cover and dust jacket are in very good shape. The pages look great. Light corner bumps and dings. 396 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0138514038. ISBN/EAN: 9780138514037. Pictures of this item not already displayed here available upon request. Inventory No: 1561048668.
