Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a ...
Read More
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.
Read Less
Add this copy of Strategic Marketing for Educational Institutions to cart. $9.38, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1985 by Prentice Hall.
Add this copy of Strategic Marketing for Educational Institutions to cart. $9.38, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1985 by Prentice Hall.
Add this copy of Strategic Marketing for Educational Institutions to cart. $13.62, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1985 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Missing jacket. The dust jacket of the book is missing.
Add this copy of Strategic Marketing for Educational Institutions to cart. $22.99, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780138514037.
Add this copy of Strategic Marketing for Educational Institutions to cart. $23.23, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 0138514038.
Add this copy of Strategic Marketing for Educational Institutions to cart. $24.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1985 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition in Very Good jacket. Text has Some minor Marking, Light Shelf Wear, Looks nice. 396 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0138514038. ISBN/EAN: 9780138514037. Pictures of this item not already displayed here available upon request. Inventory No: 1561059014.
Add this copy of Strategic Marketing for Educational Institutions to cart. $26.98, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1985 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition in Very Good jacket. Gently used in very good condition. The text appears clean and the binding is tight. The cover and dust jacket are in very good shape. The pages look great. Light corner bumps and dings. 396 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0138514038. ISBN/EAN: 9780138514037. Pictures of this item not already displayed here available upon request. Inventory No: 1561048668.
Add this copy of Strategic Marketing for Educational Institutions to cart. $44.50, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1985 by Prentice-Hall.
Add this copy of Strategic Marketing for Educational Institutions to cart. $99.90, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1985 by Prentice-Hall.
