This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and ...
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This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered.
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Add this copy of Marketing Management: Analysis Planning Implementation to cart. $2.32, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1993 by Prentice Hall.
Add this copy of Marketing Management: Analysis, Planning, to cart. $2.99, good condition, Sold by Clerical Plus rated 5.0 out of 5 stars, ships from Shelton, CT, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing Management: Analysis, Planning, to cart. $2.99, good condition, Sold by Clerical Plus rated 5.0 out of 5 stars, ships from Shelton, CT, UNITED STATES, published 1993 by Prentice Hall.
Add this copy of Marketing Management: Analysis, Planning, to cart. $3.09, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Marketing Management: Analysis, Planning, to cart. $3.26, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1993 by Prentice Hall.
Add this copy of Marketing Management: Analysis, Planning, to cart. $3.26, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 1993 by Prentice Hall.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Marketing Management: Analysis Planning Implementation to cart. $3.27, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1987 by Prentice Hall.
Add this copy of Marketing Management: Analysis Planning Implementation to cart. $3.28, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1996 by Prentice Hall.
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Good. [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 5/28/1999 Binding: Hardcover Pages: 837.
Add this copy of Marketing Management: Analysis, Planning, to cart. $3.33, like new condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1990 by Prentice Hall.
Add this copy of Marketing Management: Analysis, Planning, to cart. $3.33, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1990 by Prentice Hall.
