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Bob Stone,
Ron Jacobs
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Bruce Ratner
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The New Direct Marketing: How...
David Shepard Associates,
David Shepard
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The Customer Loyalty Solution
Arthur Middleton Hughes
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The Customer Loyalty Solution...
Arthur Middleton Hughes
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Strategic Database Marketing
Arthus M Hughes
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Successful Direct Marketing...
Bob Stone
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Strategic Database Marketing
Arthur Middleton Hughes
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Strategic Database Marketing...
Arthur Middleton Hughes
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Database Marketing: Analyzing...
Robert C Blattberg,
Byung-Do Kim
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Customer and Business...
Daniel S. Putler,
Robert E. Krider
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Optimal Database Marketing:...
Ronald G Drozdenko,
Perry D Drake
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Voice-Of-The-Customer...
Ernan Roman
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All Consumers Are Not Created...
Garth Hallberg
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The Complete Database...
Arthur M Hughes
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Opt-In Marketing
Ernan Roman,
Scott Hornstein
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Advanced Database Marketing:...
Koen W. De Bock,
Kristof Coussement (Editor)
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Strategic Electronic...
Brad Alan Kleindl
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Emarketing
Seth Godin
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Strategic Database Marketing
Robert R Jackson,
Lisa Petrison
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Principles of Direct,...
Alan Tapp,
Ian Whitten
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Desktop Database Marketing
Jack Schmid,
Alan Weber
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Consumer Insight: How to Use...
Merlin Stone,
Bryan Foss
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Desktop Direct Marketing
Sunny Baker, Ph.D.,
Kim Baker
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