From the files of Ogilvy and Mather--the world's largest direct marketing agency--comes a revolutionary new approach to building brand loyalty: differential marketing. This book explains the concept of differential marketing, and shows how to use the technique to capture and hold a loyal base of consumers.
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From the files of Ogilvy and Mather--the world's largest direct marketing agency--comes a revolutionary new approach to building brand loyalty: differential marketing. This book explains the concept of differential marketing, and shows how to use the technique to capture and hold a loyal base of consumers.
Read Less
Add this copy of All Consumers Are Not Created Equal: the Differential to cart. $74.52, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1995 by Wiley.
Add this copy of All Consumers Are Not Created Equal: the Differential to cart. $74.77, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Wiley.