Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Read More
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Read Less
Add this copy of Database Marketing Analyzing and Managing Customers to cart. $32.36, new condition, Sold by Universal Book Store rated 5.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published by SPRINGER INDIA.
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New. Trade paperback (US). Glued binding. 872 p. Contains: Unspecified, Tables, black & white, Figures. International Quantitative Marketing, 18. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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