Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area gives him the ideal basis for this book, which is one of the best guidesavailable on the subject.Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of SurreyIndispensible to both ...
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Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area gives him the ideal basis for this book, which is one of the best guidesavailable on the subject.Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of SurreyIndispensible to both students and practitioners alike!Principles of Direct and Database Marketing, 3e, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp's book brings the latest trends and developments to the forefront. A rich source of insights.
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Add this copy of Principles of Direct and Database Marketing (4th to cart. $14.16, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2008 by Pearson Education Limited.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Principles of Direct and Database Marketing to cart. $14.64, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1998 by Financial Times/ Prentice Hall.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover.
Add this copy of Principles of Direct and Database Marketing to cart. $16.27, very good condition, Sold by Halcyon Books rated 4.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 2004 by Financial Times/ Prentice Hall.
Add this copy of Principles of Direct and Database Marketing a Digital to cart. $19.26, fair condition, Sold by Cambridge Rare Books rated 4.0 out of 5 stars, ships from Cambridge, Gloucestershire, UNITED KINGDOM, published 2008 by Pearson Education Ltd.
Add this copy of Principles of Direct and Database Marketing to cart. $19.45, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Financial Times/ Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780273713029.
Add this copy of Principles of Direct and Database Marketing (3rd to cart. $19.45, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Financial Times/ Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780273683551.
Add this copy of Principles of Direct and Database Marketing to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Financial Times/ Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780273713029.
Add this copy of Principles of Direct and Database Marketing to cart. $19.81, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Financial Times/ Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780273713029.
