How many e-mail spams do you delete each day at home and work? How much junk mail do you recycle every week? If you're like most people, you're easily tossing away more than 100 pieces of direct marketing every week, be it through e-mail, junk mail, or unsolicited phone calls. Today's customers have reached an unprecedented level of alienation and suspicion, as evidenced by Do Not Call Lists, caller ID, junk mail blockers, and other tools and devices designed to keep junk mail out of our lives. Increasingly, customers see ...
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How many e-mail spams do you delete each day at home and work? How much junk mail do you recycle every week? If you're like most people, you're easily tossing away more than 100 pieces of direct marketing every week, be it through e-mail, junk mail, or unsolicited phone calls. Today's customers have reached an unprecedented level of alienation and suspicion, as evidenced by Do Not Call Lists, caller ID, junk mail blockers, and other tools and devices designed to keep junk mail out of our lives. Increasingly, customers see companies as predators, focusing solely on creating sales rather than nurturing relationships. As a result, the marketing industry is in a crisis. existing customers alike are simply saying No, thank you when it comes to looking at new offers, products, or services. Marketing efforts have hit roadblocks, with unhappy, annoyed customers jumping ship and taking their business elsewhere. In essence, marketers have been spending millions of dollars on ineffective programs that in the end only irritate the very people they want to win over as customers for life. reversing this dangerous trend and building the kinds of relationships marketers desire - and need - for long-term success. Based on a program that increased sales at IBM by 80 per cent in one year, Opt-In Marketing begins with a simple step: ask customers how they want to be contacted - don't just bombard them with junk. The book provides readers with 10 proven steps that must be followed step by step: this is not an a la carte menu of suggestions that can help improve the efficacy of marketing plans. It is a blueprint for building a consensual database that leads to improved sales. database to rethinking customer care, Opt-In Marketing shows marketers of every level how to beat the odds. At a time when marketers are taking a closer look at ROI, and when opt-out rates are killing the rate of LTV, Opt-In Marketing is a breath of fresh air. Hard-hitting and prescriptive, it is the perfect guide for marketers looking for a way out of the self-destructive trend that has radically transformed marketing.
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Add this copy of Opt-in Marketing: How the Breakthrough Process of to cart. $77.68, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by McGraw-Hill.
Add this copy of Opt-in Marketing: How the Breakthrough Process of to cart. $82.08, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by McGraw-Hill.
Add this copy of Opt-in Marketing: How the Breakthrough Process of to cart. $120.66, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by McGraw-Hill.