Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.
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Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.
Read Less
Add this copy of Creating a Profitable Catalog to cart. $2.95, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $2.95, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by McGraw-Hill.
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Add this copy of Creating a Profitable Catalog: Everything You Need to to cart. $5.07, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by McGraw-Hill.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Creating a Profitable Catalog: Everything You Need to to cart. $29.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $34.95, good condition, Sold by J.E. Miles, A Bookseller rated 5.0 out of 5 stars, ships from OCEANSIDE, CA, UNITED STATES, published 2000 by NTG.
Add this copy of Creating a Profitable Catalog to cart. $49.14, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $49.72, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $54.59, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog: Everything You Need to to cart. $74.05, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by McGraw-Hill.