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New Age Capitalism: Making Money East of Eden New Age Capitalism: Making...

Kimberly J Lau
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R.E.D. Marketing: The Three Ingredients of Leading Brands R.E.D. Marketing: The Three...

Greg Creed, Ken Muench
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The Meanings of Dress The Meanings of Dress

Kimberly A Miller-Spillman, Andrew Reilly
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value The Customer Centricity...

Peter Fader, Sarah E Toms
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Dollars and Sense: How We Misthink Money and How to Spend Smarter Dollars and Sense: How We...

Dr. Dan Ariely, Jeff Kreisler
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The Green Bundle: Pairing the Market with the Planet The Green Bundle: Pairing the...

Magali A Delmas, David Colgan
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Economics and Consumer Behavior Economics and Consumer...

Agnus Deaton, John Muellbauer
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Social Preferences: An Introduction to Behavioural Economics and Experimental Research Social Preferences: An...

Professor Michalis Drouvelis
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue The Membership Economy: Find...

Robbie Kellman Baxter
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Accountable: The Rise of Citizen Capitalism Accountable: The Rise of...

Michael O'Leary, Warren Valdmanis
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Secret Service: Hidden Systems That Deliver Unforgettable Customer Service Secret Service: Hidden...

John R Dijulius
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The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
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Zconomy: How Gen Z Will Change the Future of Business--And What to Do about It Zconomy: How Gen Z Will...

Jason R Dorsey
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Markets, Games, and Strategic Behavior: An Introduction to Experimental Economics (Second Edition) Markets, Games, and Strategic...

Charles A Holt
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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition Store Design and Visual...

Claus Ebster, Marion Garaus
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Brand Naming: The Complete...

Rob Meyerson
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy The Illusion of Choice: 16 1...

Richard Shotton
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability Valuing Customer Engagement:...

V. Kumar
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Organizational Behavior Organizational Behavior

J Stewart Black, David S Bright
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Consumer Behavior Consumer Behavior

Kardes
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Authenticity: What Consumers Really Want Authenticity: What Consumers...

James H Gilmore, B Joseph Pine II
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences Experiential Marketing: A...

Shirra Smilansky
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Scaling Customer Success: Building the Customer Success Center of Excellence Scaling Customer Success:...

Chitra Madhwacharyula, Shreesha Ramdas
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The Frictionless Organization: Deliver Great Customer Experiences with Less Effort The Frictionless Organization...

Bill Price, David Jaffe
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