The Green Bundle: Pairing the Market with the Planet

We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. Read More

We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $38.00 Title: The Green Bundle by Magali A. Delmas; David Colgan Publisher: Stanford University Press Print ISBN: 9781503600867, 1503600866 eText ISBN: 9781503606425 Edition: 2018 1st edition Format: EPUB eBook	$38.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ