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Rethinking Prestige Branding:...
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How Brands Become Icons: The...
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The Road to Luxury: The New...
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Christian Blanckaert
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Kellogg on Branding in a...
Alice M Tybout,
Tim Calkins
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Eating the Big Fish: How...
Adam Morgan
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Designing Brand Identity: An...
Alina Wheeler
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I Am My Brand: How to Build...
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Delicious Memories: Recipes...
Anna Boiardi
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Brand from the Inside: Eight...
Libby Sartain,
Mark Schumann
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Brand Metrics: Measuring...
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Retail Marketing and Branding...
Jesko Perrey,
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The 22 Immutable Laws of...
Al Ries,
Laura Ries
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Hello, My Name Is Awesome:...
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Brands on a Mission: How to...
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