A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
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A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
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Add this copy of The Brand Gap to cart. $24.18, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by New Riders.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780321348104.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $4.58, like new condition, Sold by Valleys Books & More rated 4.0 out of 5 stars, ships from Roanoke, VA, UNITED STATES, published 2005 by New Riders Publishing.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $4.58, good condition, Sold by tLighthouseBooks rated 5.0 out of 5 stars, ships from Onekama, MI, UNITED STATES, published 2005 by New Riders Publishing.
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Seller's Description:
Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation. If you're not satisfied with purchase please return item for full refund.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $4.58, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2005 by New Riders Publishing.
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Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $4.58, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2005 by New Riders Publishing.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by New Riders.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $5.59, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2005 by New Riders Publishing.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $7.08, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2005 by New Riders Publishing.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $9.00, like new condition, Sold by molambooks/ Sueanne Lam rated 5.0 out of 5 stars, ships from Livermore, CA, UNITED STATES, published 2005 by New Riders.
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Like New. Size: 5x0x7; Like new condition-all pages intact w/o any marks or writing. Most items ships same day w/ FREE delivery confirmation. Great feedback!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $14.50, very good condition, Sold by Friends ofOmaha Public Library rated 5.0 out of 5 stars, ships from Omaha, NE, UNITED STATES, published 2005 by New Riders.
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Seller's Description:
Very Good. Size: 5x0x7; Binding is tight and square. Contents are crisp, clean, complete and undamaged. Book was donated to Friends of Omaha Public Library.