National Brands and Global...
Nikolas Glover (Editor),
David M Higgins (Editor)
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Shareworthy: Advertising That...
Robin Landa,
Greg Braun
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Strategic Brand Licensing:...
Maria Cristina Longo,
Pete Canalichio
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Designing Brand Identity: A...
Alina Wheeler,
Rob Meyerson
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Brand Management: Co-creating...
Michael Beverland,
Pinar Cankurtaran
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Brands and Branding: Strategy...
Ashita Aggarwal,
Suraj Commuri
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Universal Principles of...
Mark Kingsley
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Brand Psychology: The Art and...
Laura Busche
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Branded Content and...
María Rodríguez-Rabadán Benito
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Purposeful Brands: How...
Sandy Skees
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Managing Luxury Brands: A...
Eleonora Cattaneo (Editor)
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Identity-Based Brand...
Christoph Burmann,
Nicola-Maria Riley
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Technology Brands in the...
Wioleta Kucharska (Editor),
Ewa Lechman (Editor)
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Contemporary Issues in Luxury...
Sylvie Studente (Editor),
Eleonora Cattaneo (Editor)
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From Marginal to Mainstream:...
Helen Edwards
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I Am My Brand: How to Build...
Kubi Springer
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Advertising Media Planning: A...
Larry D Kelley,
Kim Bartel Sheehan
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Consuming Crisis:...
Francesca Sobande
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Fashion Brand Stories
Joseph H Hancock II
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The Emergence of Brand-Name...
Douglas E Haynes,
Janaki Nair (Editor)
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Make Your Brand Matter:...
Steven G Soechtig
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Brand Protection and the...
Jeremy M Wilson (Editor)
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Celebrity 2.0: The Role of...
Stacy Landreth Grau
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Digital Marketing Strategies...
Wilson Ozuem,
Michelle Willis
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