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Hitmakers: How Brands...
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National Brands and Global...
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Shareworthy: Advertising That...
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Strategic Brand Licensing:...
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Pete Canalichio
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Designing Brand Identity: A...
Alina Wheeler,
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Brand Management: Co-creating...
Michael Beverland,
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Brands and Branding: Strategy...
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Universal Principles of...
Mark Kingsley
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Brand Psychology: The Art and...
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Branded Content and...
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Purposeful Brands: How...
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Managing Luxury Brands: A...
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Identity-Based Brand...
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Technology Brands in the...
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Contemporary Issues in Luxury...
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From Marginal to Mainstream:...
Helen Edwards
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I Am My Brand: How to Build...
Kubi Springer
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Advertising Media Planning: A...
Larry D Kelley,
Kim Bartel Sheehan
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Consuming Crisis:...
Francesca Sobande
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Fashion Brand Stories
Joseph H Hancock II
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The Emergence of Brand-Name...
Douglas E Haynes,
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Make Your Brand Matter:...
Steven G Soechtig
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Brand Protection and the...
Jeremy M Wilson (Editor)
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