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The Brand Gap: Revised Edition

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The Brand Gap: Revised Edition - Neumeier, Marty
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A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

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    • Title: Brand Gap, the by Marty Neumeier
    • Publisher: Pearson Technology Group
    • Print ISBN: 9780321348104, 0321348109
    • eText ISBN: 9780321648822
    • Edition: 2005 2nd edition
    • Format: EPUB eBook
    $31.99
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