A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book , Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything .
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A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book , Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything .
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