A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book , Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything .
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A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book , Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything .
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Add this copy of The Naming Book: 5 Steps to Creating Brand and Product to cart. $7.24, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by Entrepreneur Press.
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