A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the ...
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A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage
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Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $2.98, good condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2001 by McGraw Hill.
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Seller's Description:
Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend or curve to it. Book should have no writing inside or highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere and any CD or DVD expected with the book is included. Book is not a former library copy.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $3.97, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $4.40, good condition, Sold by GoodwillVSB rated 5.0 out of 5 stars, ships from Oxnard, CA, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Seller's Description:
Good. The book is nice and 100% readable, but the book has visible wear which may include stains, scuffs, scratches, folded edges, sticker glue, highlighting, notes, and worn corners.
