A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the ...
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A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage
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Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $6.26, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill Education.
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Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $6.41, fair condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Fair. Pages include notes, underlining, or highlighting. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $6.42, good condition, Sold by Valleys Books & More rated 4.0 out of 5 stars, ships from Roanoke, VA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Hero and the Outlaw: Building Extraordinary Brands to cart. $14.23, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Add this copy of Hero and the Outlaw: Building Extraordinary Brands to cart. $14.23, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $14.73, new condition, Sold by Book Forest rated 5.0 out of 5 stars, ships from San Rafael, CA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $14.89, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2001 by McGraw Hill.
Add this copy of Hero and the Outlaw: Building Extraordinary Brands to cart. $18.00, very good condition, Sold by bookbooth rated 5.0 out of 5 stars, ships from Berea, OH, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $18.00, like new condition, Sold by Affordable Products rated 4.0 out of 5 stars, ships from Millbury, MA, UNITED STATES, published 2001 by McGraw Hill.
Add this copy of The Hero and the Outlaw: Building Extraordinary Brands to cart. $19.69, very good condition, Sold by BooksForTheNeedy rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 2001 by McGraw-Hill Education.
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Very Good. Size: 9x6x1; We protect your purchase with damage-resistant double-layer bubble-wrap packaging where possible. Your purchase helps fund small charities in Ohio, Kentucky, Indiana. *Our delivery standard: order received by 2PM Eastern US time goes out by 4: 30 PM M-F. Order today-sent today with tracking number, M-F*. Attractive, dust-jacket has minor shelf-scuffing and lightly-bumped cover corners. Book itself is clean and tight.
