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The Physics of Brand: Understand the Forces Behind Brands That Matter

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The Physics of Brand: Understand the Forces Behind Brands That Matter - Keller, Aaron, and Marino, Renee, and Wallace, Dan
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"A look at how customer experiences and memories influence and change brand development and marketing"--

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The Physics of Brand: Understand the Forces Behind Brands That Matter 2016, How Books

ISBN-13: 9781440342677

Hardcover