Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both ...
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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the addition of Connect with SmartBook 2.0.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $43.99, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2019 by McGraw Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $74.50, new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2019 by Ingram.
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New in very good dust jacket. Sewn binding. Paper over boards. 814 p. Contains: Illustrations. Audience: General/trade. Brand new book-international edition--
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $75.00, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2019 by Ingram.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $99.10, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by McGraw Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $106.86, new condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2019 by Ingram.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $217.76, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by McGraw Hill.