Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring ...
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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $99.97, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2023 by McGraw Hill LLC.
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Seller's Description:
New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $43.99, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2019 by McGraw Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $43.99, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2019 by McGraw Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $74.50, new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2019 by Ingram.
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New in very good dust jacket. Sewn binding. Paper over boards. 814 p. Contains: Illustrations. Audience: General/trade. Brand new book-international edition--
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $75.00, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2019 by Ingram.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition.
