"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
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"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $99.97, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2023 by McGraw Hill LLC.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
